{"id":126,"date":"2017-01-05T18:27:01","date_gmt":"2017-01-05T18:27:01","guid":{"rendered":"http:\/\/lenahaubner.de\/?p=126"},"modified":"2024-07-29T08:36:27","modified_gmt":"2024-07-29T08:36:27","slug":"gestaltung-als-haltung","status":"publish","type":"post","link":"https:\/\/lenahaubner.de\/?p=126","title":{"rendered":"Gestaltung als Haltung"},"content":{"rendered":"<p><strong>Gestaltung als Haltung<\/strong><br \/>\nPolitische Positionen in der Typografie am Beispiel von Max Bill und Jan Tschichold<\/p>\n<p>Die Typografen Jan Tschichold und Max Bill gelten als\u00a0Wortf\u00fchrer der\u00a0sogenannten Neuen Typografie, die in den 1920er Jahren mit Groteskschriften, asymmetrischen Schriftanordnungen, viel Wei\u00dfraum und einer rationalen, exakten Gestaltung den Siegeszug gegen die traditionelle Typografie antrat.<br \/>\nIhre Aufs\u00e4tze gelten heute als Typografie-Klassiker und bilden die Grundlage f\u00fcr viele weitere gestalterische Entwicklungen. <a href=\"http:\/\/impactoteatral.com.ar\/new\/37883882\/\">\u062f\u0648\u0645\u064a\u0646\u0648 \u0644\u0639\u0628\u0629<\/a> Dabei\u00a0wird fast ausschlie\u00dflich auf die formalen Aspekte der Gestaltungsans\u00e4tze verwiesen. <a href=\"https:\/\/scec-taxi.co.uk\/27616795\/\">\u0644\u0639\u0628\u0647 \u0627\u0644\u0637\u0627\u0648\u0644\u0647<\/a> Beide machen jedoch in ihren Texten deutlich, dass es ihnen nie allein um eine neue Formensprache in der Typografie ging \u2013 Bill und Tschichold beteiligten sich vielmehr, in ihrem eigenen Arbeitsbereich, am progressiven Versuch, die Kultur zu verbessern. <a href=\"http:\/\/goadverr.com\/tbgfn971jx2\/\">\u0627\u0641\u062a\u062a\u0627\u062d \u0627\u0644\u064a\u0648\u0631\u0648 2024<\/a><br \/>\n<em>Gestaltung als\u00a0Haltung<\/em> besch\u00e4ftigt sich daher mit den gesellschaftspolitischen Aspekten in Bills und Tschicholds Werk und unternimmt den Versuch eines Vergleichs ihrer beiden \u2013 in vielen Punkten kontr\u00e4ren \u2013 Positionen. Dabei steht die Frage im Zentrum, inwiefern sich die politische Programmatik in der Formensprache niederschl\u00e4gt.<\/p>\n<p><span style=\"font-size: small;\"><strong>Semester-Hausarbeit<\/strong><br \/>\n36\u00a0Seiten<br \/>\n18\u00a0x 28 cm<br \/>\nMit schwarz-wei\u00dfen Abbildungen<br \/>\nDigitaldruck<br \/>\nFadenheftung<br \/>\nKlappenbroschur<br \/>\n2014<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-405 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_01.jpg\" alt=\"\" width=\"1500\" height=\"2033\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_01.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_01-221x300.jpg 221w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_01-768x1041.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_01-369x500.jpg 369w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-406 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_02.jpg\" alt=\"\" width=\"1500\" height=\"771\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_02.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_02-300x154.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_02-768x395.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_02-500x257.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-407 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_03.jpg\" alt=\"\" width=\"1500\" height=\"714\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_03.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_03-300x143.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_03-768x366.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_03-500x238.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-408 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_04.jpg\" alt=\"\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_04.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_04-300x200.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_04-768x512.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_04-500x333.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-409 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_05.jpg\" alt=\"\" width=\"1500\" height=\"1209\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_05.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_05-300x242.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_05-768x619.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_05-500x403.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-410 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_06.jpg\" alt=\"\" width=\"1500\" height=\"1209\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_06.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_06-300x242.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_06-768x619.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_06-500x403.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-411 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_07.jpg\" alt=\"\" width=\"1500\" height=\"1205\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_07.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_07-300x241.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_07-768x617.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_07-500x402.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-412 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_08.jpg\" alt=\"\" width=\"1500\" height=\"1465\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_08.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_08-300x293.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_08-768x750.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_08-500x488.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-413 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_09.jpg\" alt=\"\" width=\"1500\" height=\"1211\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_09.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_09-300x242.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_09-768x620.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_09-500x404.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-414 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_10.jpg\" alt=\"\" width=\"1500\" height=\"1192\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_10.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_10-300x238.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_10-768x610.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_10-500x397.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-415 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_11.jpg\" alt=\"\" width=\"1500\" height=\"1513\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_11.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_11-150x150.jpg 150w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_11-297x300.jpg 297w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_11-768x775.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_11-496x500.jpg 496w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-416 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_12.jpg\" alt=\"\" width=\"1500\" height=\"1205\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_12.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_12-300x241.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_12-768x617.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_12-500x402.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-417 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_13.jpg\" alt=\"\" width=\"1500\" height=\"1200\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_13.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_13-300x240.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_13-768x614.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_13-500x400.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-418 size-full\" src=\"http:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_14.jpg\" alt=\"\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_14.jpg 1500w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_14-300x200.jpg 300w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_14-768x512.jpg 768w, https:\/\/lenahaubner.de\/wp-content\/uploads\/2017\/06\/LHaubner_BillvsTschichold_14-500x333.jpg 500w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gestaltung als Haltung Politische Positionen in der Typografie am Beispiel von Max Bill und Jan Tschichold Die Typografen Jan Tschichold und Max Bill gelten als\u00a0Wortf\u00fchrer der\u00a0sogenannten Neuen Typografie, die in den 1920er Jahren mit Groteskschriften, asymmetrischen Schriftanordnungen, viel Wei\u00dfraum und einer rationalen, exakten Gestaltung den Siegeszug gegen die traditionelle Typografie antrat. Ihre Aufs\u00e4tze gelten heute als Typografie-Klassiker und bilden die Grundlage f\u00fcr viele weitere gestalterische Entwicklungen. \u062f\u0648\u0645\u064a\u0646\u0648 \u0644\u0639\u0628\u0629 Dabei\u00a0wird fast&hellip;<\/p>\n","protected":false},"author":1,"featured_media":404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-werkstatt"],"_links":{"self":[{"href":"https:\/\/lenahaubner.de\/index.php?rest_route=\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lenahaubner.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lenahaubner.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lenahaubner.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lenahaubner.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=126"}],"version-history":[{"count":7,"href":"https:\/\/lenahaubner.de\/index.php?rest_route=\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":1227,"href":"https:\/\/lenahaubner.de\/index.php?rest_route=\/wp\/v2\/posts\/126\/revisions\/1227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lenahaubner.de\/index.php?rest_route=\/wp\/v2\/media\/404"}],"wp:attachment":[{"href":"https:\/\/lenahaubner.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lenahaubner.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lenahaubner.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}